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Our Story


Absence of Colour  

Founded in East London in 2013, Absence of Colour is a womenswear fashion brand that derives inspiration from its minimalistic Nordic roots to create affordable, curated and unique designs that encapsulate the modern person's wardrobe.

AOC has expanded from our flagship store in Brick Lane to a long-standing concession at Topshop Oxford Circus, a permanent space at Boxpark Shoreditch and a recently debuted space in the heart of New York, as well as several concession stands located across Topshop within the Middle East (Kuwait, Qatar & U.A.E).

Our stores feature clothing designed and produced by us with the utmost attention to detail and a selection of accessory and homeware brands that define the AOC lifestyle. 

We like keeping things fresh, so we don’t focus on seasonal collections and instead launch new styles consistently both online and on location throughout the year.

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